Prexnova was created and founded by Tory Welsh, who also is the founder of Mother Earth Natural Health.  In 2009, Tory began researching natural remedies to help a family member that was in severe pain and was becoming ill from the prescribed pain medications he was taking. In 2016, Tory signed the lease for the first store in the chain of Mother Earth Natural Health stores that are proudly serving the Metro Detroit area. 

It was very important to him to do the proper research and trials of the products to carry in the stores, taking all of the guesswork out of it for their clients. The product research proved to him that the top quality product lines (organic, non-GMO, solvent-free, and third party lab tested) that were available at the time they first opened were very limited. He is very focused on the education of the products and encourages those who may be unsure of where to start to come into the stores and learn more. Prexnova uses the same proprietary products under a private label that is not available in any retail market.  Prexnova is engaging with the current 55,000+ clients of Mother Earth Natural Health, client referrals and marketing efforts in building its client list, opening up between 300-500 slots at each ‘open enrollment’ period.